Facebook simplifies Page Attribution

Facebook simplifies Page Attribution

At last, Facebook has decided to end the confusion for Page Admins over who you are acting as.

I’ve lost count of the times my clients have thought they’d been posting onto their page, only for their updates to appear as personal comments in the ‘Posts by others’ section hidden way down the bottom.  I’ve also done it myself (I’m only human).  Although Facebook would provide a text prompt at the top of the page which allowed you to switch between identities , most people didn’t notice until it was too late.

In my workshops, I always encourage people to use the top menu bar to change who they are acting as.   This made sure it was a concrete switch and you could always be sure to get it right.

However, it was a bit of a pain to keep changing identities, especially if, like me, you manage a lot of pages or need to handle advertising.  On occasion you want to be able to post on a page as an individual or staff member, rather than your company identity.  It was particularly annoying when you wanted to like (and therefore flag to your friends) a post on your page as yourself.

Therefore I was delighted to see that Facebook have introduced a way to set by default who you are posting as, as well as a post by post toggle for likes and comments.

The Default Setting

Using Facebook as yourself (not your company page), you can visit your Page settings and set the default for page updates

This means that, never again will you find your posts disappearing because you’ve forgotten to double check who you are.

Note: This setting will not appear if you are “Using Facebook as” your Page 

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Toggle on Comments.

Then, you should automatically be responding to all comments as your page but, if for any reason you want to Like or Comment as yourself, you can do this easily by using the drop down, without altering your default settings.

Sorted.

Now, I’m off to take at least 4 slides out of my Facebook for Business workshops, now I no longer have to explain the confusion.  If you want to learn more about the ins and outs of Facebook, book yourself a place.

Recipe for Social Media Success – #GBBO

Recipe for Social Media Success – #GBBO

great-british-tweet-off1As the cruel October winds blow, there is only the memory of a hand raised pie or a rhubarb and custard doughnut (#teamRichard) to bring us comfort. Yes, the Great British Bake Off is over for another year.

As well as encouraging the nation to ‘carb up’ for the winter, the Bake Off has been a Social Media phenomenon, expertly bringing online and television together in perfect harmony.

Like a delicate sponge, the series took simple ingredients of television and social media with both hands and fashioned it into something truly sublime.

This analysis from MPH Communications shows just how much the Bake off was talked about. There were 1,174,300 mentions of #GBBO on Twitter this year, rocketing from 2013. One can argue that much of this was due to Twitter’s rise in popularity, or Paul & Mary’s move from BBC2 to BBC1. However, there was something else at work which caused activity to gain momentum.

Here is their recipe for success which everyone, prime time show or not, can learn from.

1. Assemble your ingredients
Social Media, and Twitter in particular, was a fundamental part of the Bake Off production. Far from being an after thought, it was planned, thought through and had a wealth of resources thrown behind it. These were not merely promotions, adverts or trailers, this was expert engagement.

And this wasn’t just the official account either. Paul, Sue (although not Mel or Mary), all joined in. Even the lovely & talented Tom Hovey, who draws the cakes.

2. Set the correct temperature
It’s important to have your own voice, to set the tone for your conversation.  The Bake Off got off to a cracking start with a genius interaction between @BBCOne and @BBCTwo. Not only was #GGBO assigned as the hashtag everyone should use, there was an expectation of humour, warmth and lighthearted fun, which continued throughout the series.

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3. Remember to add layers
In the olden days, when I used to work in Television, we used to bemoan the demise of traditional viewing. The ‘Morecambe and Wise’ effect of communal family viewing and shared experience would make way for everyone miserably watching their own programmes in their own rooms at different times. Little did we know then that Twitter would resurrect the communal experience, but just between people who had never met eachother!

The most successful social media is that which adds a whole new layer to the experience. Not only is the social media entertaining in itself, but it alters the programme you are watching.  Communities grow and develop. As well as the #GBBO stream that everyone was following, Hashtags such as #teamRichard and #teamNorman began trending. The online world became deafened by innuendo klaxons. It was like the Carry On film had never been away.

Twitter didn’t just promote the programme or remind people it was on. It made changed the programme and made it better.

3. Add something sharp to cut through the sweetness
Everyone loves a bun fight (all puns intended).  All warmth and humour ran out of the window during the #Bingate scandal. If you were living under a rock, or indeed had a life, you might not be aware that a lady took a man’s ice-cream out of the freezer, he had a tantrum and threw it in the bin. The furore on Twitter took a nasty and unexpected turn in places but it was the volume of reaction that caused this programme about cake to become national news.

Arguably the BBC need to work harder on protecting their contestants in these situations but in publicity terms, it worked wonders.

https://twitter.com/bIackadder/status/504730534367744000

4. Allow to rise.
Marketing people were quick to get in on the act, piggy backing on the popularity and exposure the #GBBO provided. Joining trending topics is a great way to get exposure for your accounts, as well as something to talk about.  Some were directly relevant, others just joined in the conversation. Brands created their own content and encouraged people to talk them them about the show.  The Bake Off became something everyone wanted to be associated with and this, in turn, caused activity to grow and grow.

https://twitter.com/bakewithstork/status/519910165642895360/photo/1

We will have to wait another year to see what Twitter heights the BakeOff can reach.  In the meantime, bring on #theapprentice