How NOT to ‘PEPSI’ your social media video content….

Marketing gurus spend months agonising over their client’s campaigns, but it’s the short films and social media video content that really bring on the cold sweats! If some of the highest paid marketing minds (cough PEPSI) can’t pull off a social media film, then what hope in hell is there for the rest of us? The good news is there’s boundless amounts of hope because we have something they don’t, ‘common sense’ – now there’s a creative concept.   Whether you’re a new venture at the start of your social media life or an established business changing tack to keep up with the pace
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Categories: Content, Marketing, Social Media, and Video.

Everybody’s Talking At Me – what we can all learn from United & Co

It certainly hasn’t been a slow news week on social media.  The brands who really should know better have made some catastrophic marketing & PR mistakes, 2 pre-planned, and one a terrible reaction. In case you’ve been living in a digital cave, here is how the last few weeks have progressed. Nivea – #fail Just how many marketing meetings did this campaign go through without anyone pointing out the sheer stupidity of this advert? Aimed at markets in the Middle East, with the accompanying #whiteispurity, this ad was swiftly pulled and apologies offered all round for the sheer insensitivity involved. However
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Categories: Social Media.

New LinkedIn Layout – The Good, The Bad and the Annoying

LinkedIn has a brand new layout (again). Mine dropped into my laptop a few weeks ago, although some people have had it for ages, and I've spent the past week or so trying to find my way around.
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Categories: Linked In, Marketing, and Social Media.

The Kids Are Alright: How to keep your children safe online

Social Media isn’t going away. I still meet people who don’t use Facebook, or have no idea what Instagram is. You don’t need to be a complete master or use it all the time – but you need to have a basic understanding of what they all do. If you’re going to teach your children to look after themselves in the world, then you had better learn what that world is. This is not the Wild West, this is their reality and it should be yours.
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Categories: Facebook, Social Media, and Twitter.

I’ll Be Home for Christmas: A cunning social media plan for the festive season

The festive season is well and truly upon us, and feeds are awash with Christmas activity and festive promotions.  When it comes to social media Christmas can provide some headaches.  As with most things, a little forward planning can work wonders.   If you are anything like me, you are not ready for Christmas.  I know that some people had the presents wrapped up in November but where’s the fun in that.  I like to dive headfirst into Christmas like an arctic fox trying to catch a vole – and that means not too much of a run up. So
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Categories: Social Media.

Who do you think you are talking to?

The first question I always ask my clients is “Who’s your ideal customer?” All too often the answer is ‘anyone’ -wrong answer. Your target market must be at the forefront of your marketing and don't think of attempting to design your website, branding or take to social media before you've worked out who they are. Once they are, your activity then becomes a doddle. You know exactly who you are talking to and what they want to hear.
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Categories: Facebook, Linked In, Marketing, Pinterest, Social Media, and Twitter.

The Introverts’ Guide to Social Media

For those in the introvert camp, social media can seem a pointless place, and many people choose not to bother at all; they take one look at the headshots, self-promotion and the endless chatter and head for the hills. However, if you prefer the quiet life, it can actually be a powerful weapon. Used wisely, it can do wonders for your business.
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Categories: Facebook, Linked In, Marketing, Social Media, and Twitter.

Image is everything – show your best side

Your social media profile picture says a lot about you. My son’s school photograph came home this week.  Now, if we set aside the fact that I’d forgotten to make sure he’d washed and brushed his hair, it struck me that things had changed a lot since my day.  No more standing on school benches with the tallest at the back, now they are all arms folded, hands on each other’s shoulders like the final page of a Next catalogue. Commercial photography has come a long way since the swirly backgrounds, and your social media profile picture can take a
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Categories: Social Media.

The Archers: An Every Day Tale of Twitter Folk

The Archers: an everyday tale of country folk, but it is the domestic abuse storyline between Helen and Rob Titchener that has hit the headlines over the last few weeks. You may well have heard that large bolt of lightening and thousands of people let out an audible scream at 7:14 this evening following some of the most disturbing drama involving homemade custard I think I have ever heard.
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Categories: Twitter.

Facebook Advertising: Facebook Just Got Old Skool

Long long ago, when Mark Zuckerberg was still on his paper-round, I used to make television programmes.  Actually that’s not strictly true.  I didn’t make them, I used to pick the ones I wanted and somebody else made them. People would watch them on TV and businesses would pay to advertise in the breaks. Hitler and serial killers were my particular speciality but, you know, a girl needs to make a living. About 13 years ago, a colleague and I wrote a document about how the internet was going to change how people watched TV.  I don’t even thing Youtube
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Categories: Facebook and Marketing.