Taking the stress out of social media

Taking the stress out of social media

Another day another bloody awareness day, penguins, vegans, sugar … it’s enough to make anyone stressed.  So it should come as no surprise that today is #StressAwarenessDay. In fact this week is #StressAwarenessWeek.  However this one is worth paying attention to (as are all the others, obviously)

It is with slight irony that the theme this year is ‘Does Hi-Tech Cause Hi-Stress’ when everything seems to be social media’s fault these days.  I’m all too well aware that social media, rather than lightening the load, is often just another thing to add in to a busy to do list.

Added to that, time spent on our phones is eating into family time, our relationships and an ability to hold a conversation without checking the latest Brexit tweets.

Whether you are running a business, marketing a business, expected to use social media as part of your role, or simply scanning Instagram in your spare time, you can suddenly realise that it’s making life difficult.

So here’s the Armadillo Handy Guide to keeping your social life stress free.

  1. Prioritise

You can’t do it all.  Don’t feel you have to be an expert on every social media platform.  Pick one that suits you, and what you’re trying to achieve, and do that one well rather than spread yourself too thinly.  Similarly, don’t feel that you have to accept every request or follow every person who follows you.  Your newsfeeds and timelines will end up overrun with rubbish and you’ll be in a permanent panic.  Streamline your Twitter feed with lists, putting certain accounts into categories which will make things easier to keep track of.  You can also get mobile notifications for people who you really don’t want to miss – meaning that you don’t have to keep checking every 5 minutes or worry that you have let something slip by.  Have a look here for more details

2. Be disciplined

We have all now heard of social media’s addictive qualities.  Those likes and shares can have the same dopamine hit just as a cigarette, so it’s important to have boundaries.  Try to check your social media at certain times of the day.  It might be over breakfast, with your mid-morning coffee, in front of The Apprentice, but having set times of the day will really help keep it all contained.  More importantly, try not to check your social media while you are also doing something else (if you learn how to do this, let me know how).  Multitasking is a fool’s errand, so if you need to focus on something TURN IT OFF.

The work like balance is even more important than ever, and even harder to maintain.  Don’t be on 24 hour call, and don’t expect those around you to be on 24 hour call either.  Remember when “I’m sorry, I was out” was enough!

You might also consider turning off your notifications.  That way you can use it when you want to, not when the world is calling.

  1. It’s all in the planning

A major cause of stress is keeping lots of plates spinning.  It can be difficult to focus if you’re constantly worrying that you haven’t put anything on Twitter this week.  There are a hundred strategic reasons why you need to plan your digital marketing, but one of the major benefits is that it removes a lot of the stress.   Sitting down and concentrating on it as one designated task can then let you forget about it for the rest of the week.  Knowing what content you need to created and when it needs creating can really streamline your time.  Scheduling important things in advance is even better. www.buffer.com has always been my scheduling tool of choice but there are plenty to choose from. In my Digital Marketing Strategy Sessions we come up with ideas and plans for a full three months, meaning you can sit back and relax.

  1. Monitor yourself

Do you know how much time you spend on your mobile phone?  Honestly?  The latest iPhone update has introduced Screentime.  This will tell you how much time you spend on each app on your phone.  You can also set limits for yourself for individual apps, and your phone as a whole.  What’s more, you can also do this for your children!  I still secretly delight at my son’s fury when his phone shuts itself down each night at 8:30.

Be realistic about how much time you are spending, and how much time you want to spend. Think hard about what effect social media is having on you.  The news is fairly depressing at the moment.  Be honest about whether reading it constantly is affecting your mood.  Is it adding to your stress levels?  In which case take a break.

Go read a book, go for a walk, have a conversation with a real life person.  We’ll all be here when you get back.

  1. Look for the helpers

Social Media gets a bad rap for its effects on mental health, bullying culture and trolling habits.   But it’s also a wonderful place, full of supportive people who will be more than happy to provide some support or light relief.  Social Media has shone a spotlight on mental health issues and provided a place where people can share, discover or just hang out.

Make sure you have identified your tribe to turn to when needed.  I have a list called The Biscuit List, of people on Twitter that I like to read when I’m feeling stressed and are guaranteed to make me feel better.

  1. Keep some perspective

We all know this, but you need to remember that not everything on social media is true.  You may be stressed about work, home, money, family and it can often look like everyone else has got it all figured out – but we really haven’t. Not everyone is making as much money as they say, or living their best lives, and those #makingmemories usually ended in a row in the car on the way home.

Get some social media perspective

  1. Haters gonna hate

There are undoubtedly, some wronguns on social media.  They may be people who annoy you, or are more actively aggressive.  Feel free to block.  There’s no law against it and you don’t need to justify it.  If that feels too severe a sanction, there are also more subtle things you can do.  Muting people on Twitter allows you to still follow people but not see their tweets. On Facebook, you can change your newsfeed preferences to hide certain people and pages and prioritise others.

But there is absolutely no need to put up with abuse.  I’ve reported several people for abusive comments on Twitter (these generally followed me saying something about Jeremy Clarkson) and complaints are dealt with swiftly.  Also harassment on social media is taken seriously by the police, if you feel things are getting out of hand and you feel threatened.

And finally ….

  1. Use your powers for good

Your phone can also be your friend.  These a huge range of handy apps to help take the stress out of life.  Here are my favourites

Headspace. The lovely Andy will take you through a variety of guided meditations for every woe you may have in your life from sleeplessness, anxiety, grief, or just general life grinding you down.

Runkeeper. Running is great stress reliever and Runkeeper is the best app I’ve found to help you along.  Mainly because I like the amusing voice settings that call out your progress.  ‘Conscience’ is my default setting of choice

Podcasts. I love a podcast and they are a favourite way to relax these days.  There is another blogpost in here somewhere about my Top 10 podcasts but if you’re not listening to Serial, you really should be.

So all in all, hi-tech doesn’t have to mean high stress.  Social Media can be a great business tool, social circle and entertainment source as long as you, in the words of Jerry Springer,

“take care of yourself, and each other”

Obviously another option is to take all the stress away and hand over your social media entirely.  If you’d like to talk to us about our management packages, give us a call.

3 steps to drown out the noise on Twitter

3 steps to drown out the noise on Twitter

Do you struggle to keep up with Twitter, or anything more than the last 15 minutes of your timeline?  This is one of the main concerns my clients bring me.

How many people should you follow?  It’s a fine balance between having a broad network and drowning in a sea of noisy and confusing posts.

If you are using your account for business, it’s especially important to make sure you don’t miss the good bits.

These 3 simple housekeeping tips allow you to focus on the information you need, and silence those people you don’t want to hear from right now.

So here, allow me to make your life easier.

1.  Lists

Nestling next to your likes, Lists allows you to file relevant Tweeters into carefully orchestrated and beautifully ordered lists.

You can have as many as you like, and you can choose to make these public or private.   I make most of my lists private as I don’t want to make it easy for my competitors!  They include

Social Media Experts/News, Local Business, Networking groups, Clients, Target clients

I can then select any of these lists and see only the tweets by these people.


2.  Turn on Notifications

If someone is extra special and you never want to miss a tweet from them, then simply turn on mobile notifications.  A notification will then pop up on your mobile home screen whenever they send a tweet, whether you are in Twitter or not.

N.B.  This is useful for close contacts who don’t tweet very often.  Not so good for those who are at it constantly.

3.  Turn off Retweets

Now I’ll be the first to admit, this is not really in the spirit of Twitter but, sometimes, needs must.  If you don’t want to unfollow someone, for whatever reason, but they appear to have retweeting diarrhoea (you know who you are) then a subtle turning off of their retweets should quieten things down and they’ll never know.  This is particularly useful for those contacts who take part in every networking hour going.

So there you have it, bringing ruthless efficiency and calm to the chaos of Twitter.

You’re welcome.

The Greatest Show – what P.T. Barnum can teach you about marketing

The Greatest Show – what P.T. Barnum can teach you about marketing

The world is full of business books, podcasts and guides.  Many of them have their uses and, if you find them at the right time, they can revolutionise your business.  But sometimes, they just don’t cut it, and inspiration strikes in less conventional places.

Ladies and gentlemen, I present to you The Greatest Showman.  I took my youngest son to watch it at the cinema on a dreary Saturday morning and we loved it.  We have the soundtrack, the piano music and even a Ringmaster’s hat.  Aside from it being glorious, it came at just the right time and really struck a chord with me as to how I run my business.  There was a need for more elephants obviously, but it was more than that.

It has been out for a while, so if you haven’t seen it, grab it on DVD/TV and, if you’ve already seen it, watch it again.

The story plays a little fast and loose with the actual P.T. Barnum story, but we can forgive them a little artistic licence.  Barnum himself published his own Business self-help book in 1880 with his book, “The Art of Money-Getting or Golden Rules for Making Money,” and has inspired the likes of Elon Musk and Steve Jobs ever since, so he must have had something to say.

So, putting an eternal love for Hugh Jackman aside, here’s what you need to learn

A million dreams is all it’s going to take

Alright so he didn’t actually have his life mapped out, but he was certain he was going to be successful and never wavered from that.  He had a goal and he stuck to it.

His dream was to create a better life for himself and the woman he loved (cue music) and he was prepared to do whatever it took – even though it took years to achieve.

Having a vision for the world, and the business, you want to create makes every other decision easier, from branding, to Twitter posts.  Even if you start small, everything is better if you have a dream of where you’re heading.

The Greatest Showman “Men suffer more from imagining too little than too much”

You can risk it all and see 

Doing anything involves a little risk, and the best things offer a lot of risk.  This doesn’t always have to be financial, it can be trying something you’ve never done before and trying out some new ideas.

I’m what you might call ‘risk averse’ – I struggle to decide on a new haircut.  However, it’s something I’m working on and getting better at.  Making calculated risks and investments is essential and needs to be done.

Whilst I don’t advocate lying to the bank about your flotilla of ships, from a marketing point of view, it could be experimenting with video, more elaborate campaigns or investing in advertising and exhibitions.

The Greatest Showman “Comfort is the enemy of progress”

Be prepared to change your mind

There’s a difference between being risky and foolish, and largely the difference is tracking what works and what doesn’t.  If something isn’t working, don’t throw it out completely, but look at why it doesn’t work and think of new ideas.

Be open minded about where those ideas come from and they can come from the most unexpected places (even musicals).  For Barnum, it was his daughter’s comment that “he needed more things that are alive” and a couple of random thoughts created the circus that made his fortune.

The Greatest Showman - noone ever made a difference

Haters Gonna Hate

It was PT Barnum that said “There’s no such thing as bad publicity”

The critics hated PT Barnum, and the critics even hated The Greatest Showman (Mark Kermode, we are no longer friends) but it made no difference.  It’s not important who doesn’t like your product or service, it only matters who does.

It’s even possible to turn that criticism into a positive, if it helps to define what you are as much as what you are not.  It was Barnum’s critic that first described his show as a Circus.

Find Your Tribe

What this means is that essentially you must find your tribe.  I prefer Abraham Lincoln’s “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time, but you can never please all of the people all of the time.”

Maybe peanut shells is where it’s at.

Decide on your target audience and stick to it.  Forget the rest, concentrate on them.

The Greatest Showman “You don’t need everyone to love you, just a few good people”.

Don’t Hide Who You Are

I spend most of my time telling people to be their authentic selves in business, so this shouldn’t really be a surprise to anyone.  However, the rallying cry of This Is Me, probably sums it up best.

Creating a professional image is one thing, but clients and customers want to see more than that, your values, your principles and everything in between.  Vulnerabilities are what makes us human, and people buy from people, so don’t be afraid to be open and honest and let your personality shine through.

The Greatest Showman I am brave I am bruised Greatest Showman

Don’t try to be something you’re not

Barnum’s near ruin came because he tried to be something he wasn’t.  He was successful in his field, but he felt he needed more, that somehow, he wasn’t enough.

Turning your back on what made you successful in search of something bigger, something worthier, something better, doesn’t always work.

Be careful of trying too hard to attract an audience that doesn’t fit with your brand values, or brand personality, because you feel it will give you something you’re lacking.  If you feel you’re not good enough, new clients aren’t going to change that.

“Towers of gold are still too little
These hands could hold the world but it’ll
Never be enough” 

Other downsides include pesky opera singers trying to steal you away from your wife, so be careful of those.

Remember why you started

Opera singers aside, like the true Hero’s journey, Barnham finally remembers why he did what he did to begin with.  Making a better life for his family, giving his acts a place to belong, enjoying his work and their company.  Not only is this what made him happy, it’s what made him successful.  And if you can do both, then you’ve got it made.

The Greatest Showman Noblest Art is that of making someone happy

So, there you have it in a nutshell, everything you need to promote a successful business in one hour, forty minutes.

What movie do you think gives the best business advice?  Taxi Driver? The Shawshank Redemption? Let me know.

And if you can’t quite work out how to make your digital marketing Come Alive (can you see what I did there), then take a look at our Digital Strategy Sessions

We’re DOOMED, DOOMED I tell you … how to adapt to Facebook’s Announcement on business pages

Facebook announcement

Today Facebook’s announcement on business pages made headline news.  Mark Zuckerberg announced Facebook was changing its newsfeed to make personal connections more prominent and reducing the amount of business posts shown.


Whilst there has been much wailing and gnashing of teeth about this, Social Media Examiner’s, Michael Stelzner has gone full “Corporal Fraser” and claims we are all doomed and there is even talk of an apocalypse. However, plagues of frogs aside, it really shouldn’t come as a surprise to anyone.  Organic reach from Facebook pages has plummeted in recent years and for largely good reason.

I took a break from Facebook (well, mostly) over the Christmas period and when I returned I didn’t really feel like I’d missed much. There were too many dull posts, click bait articles and the odd amusing video about otters. In other news, I had a lovely chat with old friends about our mutual love of The Crown and I’m slightly mesmerised by those ads for the face mask that peels off blackheads.  That is what Facebook is for.

Facebook is not the Yellow Pages, and its first and foremost role has always been to allow people to connect with each other.  Whether families living far away, or old school friends, Facebook was supposed to be a place for people to share their experiences, opinions and the odd bit of banter – not to buy a pizza.

I sense this has less to do with Zuckerberg wanting to make the world a friendlier place and much more to do with Facebook’s survival. The explosion in uninspiring, promotional content on Facebook pages has resulted in a decline in user experience and seen many people switch to other channels. The controversy over political bias and misleading click bait news stories is probably another good reason to put a dampener on things for a while.

However, the fact remains that you have put time and resources into building your Facebook page and there’s no need to just up saddle up your horse and leave.

Here are a few things you are going to need to adapt.

  1. Be Engaging

According to Facebook’s Head of News Feed Adam Mosseri:

“Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.”

So, the three things you must remember about the Facebook News Feed

  • They clearly want you to use Facebook Live more
  • Create events that people can talk about
  • Talk about issues and stories that inspire conversation
  1. Search is still a priority.

I have several clients which, for a variety of sensitive reasons, are not the kinds of pages that people will like or engage with.  However, we still consider a Facebook presence important.  People regularly use Facebook to search for companies and look at their pages directly (not in the newsfeed).  When they get there, they need to see content that reflects your company values, personality and services – you just don’t need to post 3 times a day.

  1. Nail down which platform is right for you and what you are trying to achieve.

Consider whether you truly belong there and what you are trying to achieve.  I’ll be perfectly honest, if you want to talk about your business to another professional, LinkedIn is the place to be.  My last blog explained why I think it’s the one to watch this year

It essentially works just like Facebook but is ‘shop talk’ only.  If you are a B2B business, it’s really where you should be at.  Likewise, you might want to invest more time in Twitter or Instagram, reducing your Facebook presence accordingly.

  1. Be the talk of the town ….

There is only one thing in life worse than being talked about, and that is not being talked about. Oscar Wilde

Facebook have announced that they are putting higher priority on people talking to people.  Encourage people to talk about your business.  If you have premises, put signs up asking people to check in on Facebook.  Prompt people to leave Facebook reviews and testimonials, or think up creative ways to make people want to tag your page in their own personal posts.  Rather than running the tired ‘like and share’ competitions (because Facebook is penalising those posts even more), ask people to generate their own content and tag you in it.

  1. Groups

More than just selling old fridges, Facebook groups are a good way to engage with your community.  They are chattier than a Facebook page and the emphasis is on conversation rather than announcements. Members can receive notifications of new posts and invite others to join.  Traditionally only personal profiles were able to interact in groups but now a Business Page can administer its own, meaning you can keep your personal profile to yourself. Consider setting one up for your VIP clients, or dedicated fans. A word of caution though, don’t just let it become another way for people to advertise themselves without saying much else and be selective about what you put.  If you want to join the Armadillo Social Club, click here to request an invite.

  1. Put your money where your mouth is.

I’ve been saying this for some time, but the only way you are truly going to get your content seen on Facebook is by paying for it. I wrote this blog over 2 years ago and it is even more true today.  There’s no other publisher, whether newspaper, magazine, TV or radio, that lets you promote your business for free so why should Facebook be any different?  The power of Facebook advertising to accurately pinpoint your preferred customers is impressive and a tool you should be making the most of.  What other advertising channel lets you select the gender, age, web browsing habits and personal interest of your clients?

In short, Facebook Pages are not dead, they’re not even stunned.  However, you might have to up your game a little.

If you are determined to make these changes work for you, book yourself onto one of my workshops over the coming weeks.  You can spend half a day constructing your Digital Marketing Strategy, or master the finer points of Facebook Advertising or LinkedIn.

Or give me a call on 07801 816793 to talk through how these changes could affect you.

LinkedIn – the one to watch for 2018

LinkedIn – the one to watch for 2018

LinkedIn has been seen as the dull relation of the social media family for years, lacking the sparkle of Facebook or the edginess of Twitter.  People might have had a look every now and again, when they were looking for a new job, or to see what an ex-colleague was up to now, but not much more.

Just as the geeks will inherit the earth, LinkedIn has been rapidly catching up with other social media platforms, going from 120million to 500million users in the last 6 years.  Not only that, 100,000 organic articles are published each week on LinkedIn, making it a valuable source of content and a powerful platform for building your own brand.

There are a variety of reasons why I think LinkedIn will be the one to watch in 2018 and why you should be making the most of it.

  1. It’s not Facebook or Twitter.

You will hear grumbling from various corners of late that LinkedIn is ‘becoming more like Facebook’, and I admit, I am the first one to furrow my brow at those click baity maths puzzles, and people talking about their pets. Whilst there is some merit to this, it still has a long way to go and for the most part LinkedIn is still strictly business.

I’ve noticed over the past year, an increasing number of people becoming uncomfortable about the blurring of the lines between a professional and private life.  Personally, although I have a Facebook business page, I don’t have business contacts as Facebook friends.  I’ve tried running two Facebook profiles but I don’t really have the time or the inclination to do it well.  My Facebook profile is for my friends and family – and mainly I spend it watching video content of dogs in costumes or the latest Jonathan Pie.  It’s the same with Twitter. I wrote a blog, a year or so ago, highlighting that company Twitter accounts, with their scheduled posts, would turn people off Twitter and that seems to be the case.  I still love Twitter, and manage far more successfully to maintain a professional and personal account. My personal account is just Brexit, the patriarchy and The Archers.

And through the parted crowds marches LinkedIn, with the ability to share content, written and visual, but in a purely professional context, without having to worry that your new connection has seen your holiday photos.

This means that it is much easier to align your personal profile with your company values and brand ideals.  This is especially important if you are working with a team who might either ‘not do’ social media or prefer to keep work out of it.  LinkedIn gives them a platform to present themselves professionally and promote the company at the same time.

  1. LinkedIn have upped their content game.

LinkedIn led the field with content, by launching the Published Posts feature a few years ago.  Published posts serve as a personal blog on your profile, and can be a godsend for professionals who don’t necessarily get space on their company website.

Professionals looking to become influencers in their industry can reach thousands of people through published posts, especially if they can create talking points which people are keen to debate.

LinkedIn have also recently unleashed native video, allowing users to upload video directly rather than share a Youtube clip.  This can only grow as more and more users take advantage of it.

Not only that, but LinkedIn’s acquisition of Slideshare goes even further in sharing meaningful content.

  1. Anyone who’s anyone uses LinkedIn

41% percent of millionaires use LinkedIn, and of all the social media platforms, it’s where you’re most likely to find the people you want to speak to, regardless of whether you’re in sales, running your own business, or want to progress your career.  The fact that you are connecting to real life people, rather than anonymous company accounts, means you can build much more meaningful relationships than on other platforms.

As a networking tool, LinkedIn is second to none, and you should certainly be making sure that you are sending a connection request to everyone you meet in real life.  I’ve had at least 5 referrals through LinkedIn in the last couple of months and it’s certainly the first place I go to look for potential partners.

If you are in Sales, and need to find solid prospects, then the paid Sales Navigator is an incredibly powerful tool. It’s not cheap but allows you to pinpoint exactly who you’re looking to connect with and start to build a relationship with them without having to go in for the hard sell.

And the better the professional content becomes, the more conversation is created and the better the network gets.

I could go on, but that should be enough for now.

If you would like your team to be making more of LinkedIn, then get in touch about our in-house LinkedIn Training or book onto our January Workshop

Your Social Media Stinks – A Skinnypigs case study

Your Social Media Stinks – A Skinnypigs case study

Now I don’t make a habit of criticising other companies’ marketing output, unless its a global brand and they should know better.  Part of it is my one woman quest to make social media a kinder place.  Partly is the awareness that we’re all just doing our best, and largely making it up as we go along so there’s no need to publicly shame people for their mistakes. This morning though, my hackles were hoiked so high I consider this more therapy than a public service – but maybe it’s both.

(On the upside, it involved being called a Feminazi which always makes my day.  You know those sales teams that have a bell they can ring whenever they land a contract – that’s me.)

I bang on repeatedly about knowing your market and speaking directly to them.  I also emphasise your social media being your authentic voice, about it representing your values and beliefs and showing your customers who you really are.

Ladies and gentlemen, allow me to introduce to you Skinnypigs, a fitness company in the North East.

Now I’ll set my stall out here.  I don’t know them, I’ve never had any dealings with them, they are hundreds of miles away so don’t know anyone who does. Their branding is strong, their website looks impressive and they seem to be very popular.  I’m giving them the benefit of the doubt and assuming that they have called themselves ‘skinnypigs’ with a degree of tongue in cheek humour, and had probably already dismissed ‘fatf$&kers’ as an idea.  I’m also assuming they are probably not avid readers of Susie Orbach.  They could be the greatest company in the world to the people that are their actual customers.  I only know what they show online.

The story starts with a local poster campaign that they were running outside schools, presumably to target the ‘Mums who want to shed a few pounds’ market.  We’ve all been there.

I also would be the first to do the trolls jobs for them.  I’m not exactly Kate Moss but luckily have the marvellous encouragement from Dan & Rhys at New Leaf Fitness to encourage me to their classes on a (would love to say) regular basis in an effort to get me to look and feel better, with or without trousers.  I’m not one of nature’s athletes but I give it a good go.

Anyway, I digress.

Someone complained to them that they found the ad offensive, primarily because it was posted outside a school where children would be able to read it or at least understand the pictures.  It’s not that obesity is an aspiration, or that a healthy lifestyle isn’t to be encouraged – it certainly is.  It’s promoting a message specifically aimed at girls (and by default boys about girls) that the main aim here is what you look like with no clothes on.  Never mind your health, fitness, mental wellbeing etc, nope, just the naked flesh.  With levels of depression, anxiety, eating disorders (and obesity for that matter) rising amongst children at record rates, it was misguided at best and irresponsible at worst.  And I mean, dear God, children aside, there is enough body shaming going on without the people who are supposed to help you getting in on the act. You don’t have to be Naomi Wolf to see her point.  Maybe they only want the super confident ones who are mainly concerned with their own looks.  Maybe they only want the ones with such low self esteem that they’ll buy their meal replacement shakes whatever the cost. Maybe they just don’t care.

I have no idea how long this ad has run without complaint.  I have no idea how many people know the brand and understand the nuances of their message or their particular brand of humour.  However, the actual ad is not the issue.

There was a moment on Twitter, after the woman who had objected post the ad, for a discussion.  There was a moment when they could have talked about whether the humour justified the outrage, or that they had listened to her concerns and would look again at the placement of the ads.  Or a respectful, ‘that’s not what we are about, please find out more about us before you judge us’  Personally I still think the issue would have remained but it would at least have been civilised.  They could have agreed to disagree.

This is not what happened.

This is what happened.  Actually I can’t post all of the tweets so here are just a few highlights.  These are screen grabs as some of them may yet disappear.

Screen grab skinnypigs

So, accusing your critics of being stupid.  Classy.


Screenshot skinnypigs feminazi.

There’s the ‘Feminazi klaxon’  10 points.

and it goes on.

I could keep going but I won’t – oh go on then!  If you insist!

Lovely use of the word pussy there, but then again I do love a Maverick.  He also refers to having balls later on, just to be clear.

Different pussies I’m assuming.

He’s keen to state that he ‘loves women’ apparently and employs loads of them – ergo he must be feminist.  Case closed.

However, he then got a bit fed up and said people were trying to ruin his business and bring a great man down.  I think you’re doing that all by yourself love.

Some people did defend him – although I’m not sure these really are his core market.


What one earth was he thinking?  Now it’s clearly a successful business and many clients (well a few) have come to his defence, which he has been retweeting like a demon.  However, this has nothing to do with how effective his classes are in making your arse smaller.  This is everything to do with how he views and treats ALL women, and anyone who disagrees with him for that matter.  You certainly wouldn’t be confident that he would treat you with respect if you ever had a complaint or issue in person.  He’s hardly likely to be willing to listen to feedback and respond accordingly.

I think Salome put it best.

I’m sure, for all the people screaming PC Brigade, there are an equal if not larger number of clients cringing with embarrassment, and dedicated class trainers furious that he doesn’t speak for them.

Now I would love to discuss this with him in person but when I tried he blocked me so, sorry no can do.  I’d be more than happy to give him the following advice though.

  • Humour is humour if it’s funny.  If someone doesn’t find it funny, that’s OK, they are probably not the client for you.  However smile, apologise and move on.
  • Don’t throw personal insults at people, even if they are not your clients.  How you treat your critics says more about the kind of person you are than how you treat your supporters.
  • Listen to your critics.  You might learn something.
  • If you want to grow your business, alienating and insulting people who aren’t yet your clients and showing a complete disregard for their opinions is not going to help.
  • There’s no use just retweeting people who say nice things whilst still abusing the people who are challenging you.  I mean, you can do that, some people have made a living out of ittrump

But maybe I’ve got this all wrong.  Maybe this is just a massive publicity stunt – I mean, I’ve spent the last hour writing this and I can’t remember the last business I did that for.  Maybe there really is no such thing as bad publicity after all.  Haters gonna Hate and all that.

I like to think not.

I don’t think he will change his views, or his mind, and I hope his clients find that he has slightly more respect from him that it would appear.  If that’s how he treats a stranger, that’s how he’s more than likely to treat you.

But it’s not big, and it’s not clever.  Enough with the rude, obnoxious people who think that just because they employ and sell to women they automatically represent them. Enough with the people who think free speech gives you free reign to say what you like and no one is allowed to mind.

I wave my feminazi flag with pride in your face.

What do you think?  Do you think this exposure will have benefited or harmed his business?  Would I have been better to spend the last half hour doing bench presses?  I would love to know your thoughts