Digital marketing strategy

General Melchett: How else do you think the battles are directed?

Captain Blackadder: Our battles are directed, sir?

Do you know what you want your online marketing to achieve or are you just winging it?

It’s easy to waste hours on social media watching cat videos and reading ‘12 best DIY fails’, but your digital marketing is a business task and should be taken seriously.

Getting your messaging right is crucial, before you even set foot on Facebook and Twitter, and you need to make sure you’re talking to the right people.  So whether you need a website, email newsletter, blog, or social media channels, talk to us.

We have over 20 years’ experience in the media world, and know how to make people sit up and listen.

SKILLS & STRATEGY

Have you set up social media accounts but lack confidence or knowledge?

Are you worrying your activity is not getting the results you need?

Do you need to learn how to use tools to manage your time and activity?

Transform your marketing with a one to one social media training session.

The 2 hour session will be tailored precisely to your needs and set you on the right path.

After we’ve taken a look at your activity so far, we’ll assess your goals, set some objectives to measure yourself against, and create a plan for the future.

We’ll also hone your skills on anything from Facebook Advertising to growing your Twitter following or perfecting your LinkedIn profile.

Whether you’re a business owner, or you’re looking to develop the skills of your team, our one to one social media training can transform your Digital Marketing and bring real results.

You’ll leave with

  • Expert advice on marketing tactics to grow your business
  • Your specific questions answered
  • Tips on how to best use your marketing time
  • An essential kit of tools and resources
  • Clarity and confidence to move your business forward

Get in touch if you have any questions, or book a session below.

Make yourself heard

Get in touch to get the ball rolling with a free half hour phone consultation.

Expert Advice

Clarity and Confidence

Tools of The Trade

Time Saving Tricks

DIGITAL MARKETING STRATEGY

Do you know what you want your digital marketing to achieve or are you just winging it? Whether you are a start-up, have a new product to launch or simply feel like you need a new direction, our Strategy package is what you need.

The Digital Strategy package provides answers to key questions and builds a framework for your marketing activity over the next 6 months. We’ll work out the best platforms to reach your target audience and the proven methods to reach them.

We’ll ask you to fill out our audit questionnaire before our meeting, so we can come ready with some recommendations and content ideas, and we’ll take a look at your competition.

You’ll leave with a plan of action which is guaranteed to increase followers, awareness and revenue.

You will get:

  • Audit of existing activity & competitors completed before our session
  • Selection of branded content ideas and campaigns
  • Half Day StrategySession
  • Key objectives defined and targets set
  • Content calendar and Action Points for the next six months
  • 1 Hour Follow up meeting to discuss implementation
  • An essential kit of tools and resources
  • Clarity and confidence to move your business forward

Plus access to all of our expertise, knowledge and resources

 

ADD ONS

  • Account set up
  • Branding
  • Copy and content creation

Make yourself heard

Get in touch to get the ball rolling with a free half hour phone consultation.

SOCIAL MEDIA AUDIT

HALF DAY STRATEGY DAY

FULL DIGITAL MARKETING TOOLKIT

OBJECTIVES DEFINED AND MEASURED

MONTHLY COACHING PROGRAMME

For small business owners who need to master their marketing and create a consistent, creative plan.

So many plans fall by the wayside as the day to day running of the business takes hold.  Having a measurable, manageable plan with regular accountability can pay dividends as your business grows.

Having the knowledge and knowhow to create a plan is one thing, but you also need to combine this with the support and accountability to ensure you put it into action.

Our Monthly coaching programme breaks your marketing down into easy to implement chunks, plus give you the support network that will make the difference.

What you’ll get

  • 6 x 3 hour group coaching sessions each covering a different aspect of marketing
  • Work together to build your bespoke marketing plan
  • A wealth of experience and strategies
  • Practical guides and the technical knowledge to put your plans into action
  • Monthly tasks to complete according to you action plan
  • Ongoing support between sessions including a Facebook Community Group and 121 training support
  • An essential digital marketing planner to keep everything in the one place.
Course Outline

Session 1: You and your customers
Determine who you are talking to and why.  Identify your ideal customers and what will make you the perfect fit for them.

Session 2: Great content, Blogs and Newsletters, Video

Session 3 & 4: Social Media Platforms (choose 2 to concentrate on)

  • LinkedIn
  • Twitter
  • Instagram
  • Facebook

Session 5: Putting it all together

Session 5: Evaluating your progress

Put all your hard work together and build your six month plan.  Learn the tools and tricks you’ll make your plan practical and manageable, to bring great results.

Make yourself heard

Get in touch to get the ball rolling with a free half hour phone consultation.

PRACTICAL GUIDES

BUILD YOUR STRATEGY

IDEAS AND INSPIRATION

SUPPORT THROUGHOUT

Online marketing can be a tricky business. Working out your own digital marketing strategy and in-house social media management is a major time investment and it’s important to get it right.

Your online marketing has to get results. It has to improve business growth, attract new customers and retain the existing ones.  You need to be in all the right places to talk to the right people.

It pays to ask for help.

Every business is different.  Every business needs varying degrees of help, guidance and support.  This is where the Armadillo Social Digital Marketing Strategy Service comes into its own.

Online marketing can be a tricky business. Working out your own digital marketing strategy and in-house social media management is a major time investment and it’s important to get it right.

Your online marketing has to get results. It has to improve business growth, attract new customers and retain the existing ones.  You need to be in all the right places to talk to the right people.

It pays to ask for help.

Every business is different.  Every business needs varying degrees of help, guidance and support.  This is where the Armadillo Social Digital Marketing Strategy Service comes into its own.

Start Up? New to Digital Marketing?

We’ll work with you to establish your target market and where to find them.  Then, we’ll decide what channels you need, whether social media platforms, email newsletters or content on your website.  After that, we’ll get them looking their best and then formulate a plan for the future that will be easy to implement.  If you like, we can even get the ball rolling for you with our Grow Your Own Service, in which case we’ll manage the accounts for you for a couple of months, then pass them back to you with a plan and some 121 training to keep you on the right path..

Digital Marketing Strategy? What strategy?

You already have your accounts set up and be active online, but need some help with strategy and direction.  Our social media audit will review your current activity and work with you to build a digital marketing plan you can be proud of.  We can then provide you with 121 training or a regular mentoring session to make sure you’re staying on the right lines.

Need a helping hand?

If you need a little more hands on help, our one to one coaching sessions are perfect.  From strategy ideas, to answering your niggles and questions, you have two hours to solve all your problems.  Start the clock.

Can’t find the time for social media?

The strategy is in place but other parts of the business need you more, our ongoing monthly management and support package will do the job for you.