Digital marketing strategy

General Melchett: How else do you think the battles are directed?

Captain Blackadder: Our battles are directed, sir?

Do you know what you want your online marketing to achieve or are you just winging it?

It’s easy to waste hours on social media watching cat videos and reading ‘12 best DIY fails’, but your digital marketing is a business task and should be taken seriously.

Getting your messaging right is crucial, before you even set foot on Facebook and Twitter, and you need to make sure you’re talking to the right people.  So whether you need a website, email newsletter, blog, or social media channels, talk to us.

We have over 15 years’ experience in the media world, and know how to make people sit up and listen.

We work with our clients to answer the following questions

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Who are you talking to?

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Where are they?

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What do they want to hear?

Where do I start?

We’ll work with you to answer all of those important questions, and create a digital marketing strategy that’s easy to implement and will get results.

Am I doing it right?

Our social media audit will review your current activity, analyse your competitors and work with you to build a digital marketing plan you can be proud of.

Am I achieving my goals?

Activity is not the same as results. Our monthly review gives you focus, accountability and keeps your plans moving in the right direction

SOWING THE SEEDS

Anyone can have a great idea, the hard bit is turning that great idea into a business.

I’ve stared at enough blank pieces of paper, drunk enough cups of coffee and eaten enough flapjacks to know that it can be lonely, and hard work doing it on your own.

I’ve always had my best ideas when with others, out for a walk, talking, finding inspiration in some unlikely places.

Whether it’s honing your target audience, marketing strategy, campaign ideas, or you don’t quite know where to start, our Sowing the Seeds package can give you everything you need.

Brainstorming session

Written Marketing plan

account set up

Coaching Session

SOCIAL MEDIA AUDIT

You already have your accounts set up and be active online, but need some help with strategy and direction.

When you’re managing social media accounts, it’s all too easy to get buried beneath it, struggling to look up and see what’s working.

Our Digital Marketing audit will review your current activity and provide recommendations.  We’ll also look at your competitors and complementary brands, events and partners in order to maximise effectiveness of your activity.

Written analysis of your activity and competitors

Action plan to follow

2 Hour Coaching Session

Follow Up Support

Monthly coaching

Everyone needs some accountability from time to time.

Our Digital Marketing Monthly review sessions give you the time and mental space to focus on your achievements and objectives.

We’ll work together on a Digital Marketing Strategy and set monthly objectives.

We’ll analyse your activity throughout the month and review those objectives, looking for areas to improve, expand or modify.

Written Marketing Plan & Objectives

Monthly Performance Report

2 Hour Coaching session

Email and telephone support throughout the month

Online marketing can be a tricky business. Working out your own digital marketing strategy and in-house social media management is a major time investment and it’s important to get it right.

Your online marketing has to get results. It has to improve business growth, attract new customers and retain the existing ones.  You need to be in all the right places to talk to the right people.

It pays to ask for help.

Every business is different.  Every business needs varying degrees of help, guidance and support.  This is where the Armadillo Social Digital Marketing Strategy Service comes into its own.

Online marketing can be a tricky business. Working out your own digital marketing strategy and in-house social media management is a major time investment and it’s important to get it right.

Your online marketing has to get results. It has to improve business growth, attract new customers and retain the existing ones.  You need to be in all the right places to talk to the right people.

It pays to ask for help.

Every business is different.  Every business needs varying degrees of help, guidance and support.  This is where the Armadillo Social Digital Marketing Strategy Service comes into its own.

Start Up? New to Digital Marketing?

We’ll work with you to establish your target market and where to find them.  Then, we’ll decide what channels you need, whether social media platforms, email newsletters or content on your website.  After that, we’ll get them looking their best and then formulate a plan for the future that will be easy to implement.  If you like, we can even get the ball rolling for you with our Grow Your Own Service, in which case we’ll manage the accounts for you for a couple of months, then pass them back to you with a plan and some 121 training to keep you on the right path..

Digital Marketing Strategy? What strategy?

You already have your accounts set up and be active online, but need some help with strategy and direction.  Our social media audit will review your current activity and work with you to build a digital marketing plan you can be proud of.  We can then provide you with 121 training or a regular mentoring session to make sure you’re staying on the right lines.

Need a helping hand?

If you need a little more hands on help, our one to one coaching sessions are perfect.  From strategy ideas, to answering your niggles and questions, you have two hours to solve all your problems.  Start the clock.

Can’t find the time for social media?

The strategy is in place but other parts of the business need you more, our ongoing monthly management and support package will do the job for you.