A brand new LinkedIn layout has been rolling out. Mine dropped into my laptop a few weeks ago and I’ve been finding my way around.
I can see why they’ve done it. The new look is slicker and a little more in keeping with LinkedIn as a social platform rather than a cumbersome CV directory. It’s also a offensive move towards increasing monetisation, with quite a few of the free features taken away. Once again, you can’t blame them for trying.
And quite a few features have been removed from the new layout for your own good.
I’m particularly annoyed as it means I have to completely rewrite my LinkedIn workshop and, indeed replace quite a few of the sections but it’s not all about me (honest).
Here are the major changes
LinkedIn search has been an amazing feature for finding new leads and prospects. This has now been reduced. One reason, is that it encourages people to upgrade to the many, more expensive Premium versions of LinkedIn. However, on the plus side, I also think LinkedIn has seen a big rise in spammy connection requests and messages of late, which this might go some way to reduce.
What used to be Advanced Search has now gone, leaving just a regular search box. There is an additional ‘search for people with filters’ option at the bottom but it’s nowhere near as powerful as it once was. The generic keyword filter has been removed, along with terribly useful Postcode radius search.
You can still search by job title, and by individual location, but it is nowhere near as useful as it once was in finding potential interested contacts.
Maybe that’s the point
LinkedIn as a CRM
Another feature that has disappeared from the new layout, is the ability to tag your contacts and save non-contacts into useful and orderly lists. This is whole section of my workshop I can just whip out which is a shame as it was really useful. However, not that many people used them and you couldn’t export the tabs.
Break out the bunting though, because both of these features are still available if you fancy forking out over £50 a month for Sales Navigator.
The only real solution to this is to bite the bullet and get yourself a decent CRM. There are plenty to choose from. I use Hatchbuck. Other CRMs are available but that will have to wait for another post.
*** IF YOU HAVE ADDED TAGS IN THE PAST YOU CAN STILL ACCESS THESE IF YOU EXPORT YOUR DATA (see below) ***
Who’s Looking At You is now a priority
The home feed looks a lot cleaner than it did, although I still find the ad placements annoying. However they have brought to the forefront (well left hand) who’s viewing your profile and also now who’s viewing your most recent post.
As well as knowing you whether people are actually seeing your posts and some clues as to who they are, it also recommends other content for you to share
Although not the most useful thing in the world, it does help keep you focused on whether your activity is actually worth it.
The new LinkedIn Layout gives you a snappier profile
You take centre stage
Your profile picture is smaller, but you are very much given top billing in your own profile, with your Headline given more prominence than your current employer and education (although they are still up there).
Make sure you go back and edit what yours says about you. You want your headline to be just that, and remember is doesn’t have to be your job title.
Also, your summary is shortened in the main view and any media you have added is now under the ‘see more’ section. Annoying, but best make those first few lines snappy.
Lower visibility for published posts.
Now if you ask me, this is why you’re not allowed nice things. Published posts were initially part of LinkedIn Pulse, and only available to a selected group of LinkedIn members who could be considered influencers. The original intention is that they would be opinion pieces from leaders in their field that would promote and encourage discussion. Then the rolled it out to all users. In principle, it’s a great alternative or addition to having a blog on your own site, and gets you in front of people where they are willing to read what you have to say. However, I’ve become increasingly irate over the past 12 months as people have used them for click bait sales messages, and flimsy posts that really should have been status updates.
So LinkedIn have done the following
- your network is no longer notified when you publish a post (THIS is annoying)
- Rather than give prominence to all your published posts on your profile,
But you only have yourself to blame, remember that!
Higher visibility for recent activity
What they take away with one hand they give back with the other, and they have now given much higher visibility to your recent activity. This used to be quite hard to find in a hidden drop down list. Now however, it’s much easier to stalk potential clients, like and comment on their posts and hang out where they are likely to be passing.
You now have to request your data
It used to be fairly easy to export all of your contacts to a .csv, for you to import into your CRM system or whatever you wanted to do with it. Now it’s a little more complicated – but it’s still possible.
I recommend you do this as soon as possible, just in case they decide to make it harder
- Go to My Networks (top menu bar)
- Then click to see your entire list of connections on the left hand side
- Now click on the Manage Synced and imported contacts just above that Toyota ad
- Now click to export your data
Or if you want to make things easy for yourself and you’re logged into LinkedIn, just click here
Now I could go on, but I’m not going to because I could be here all day pointing out the minutia of changes.
However, on the whole I think it still works. Those tools which have been removed will frustrate some but actually make others work all the harder to get good results.
What do you think? Do you like the new layout? Which changes in particular have made a difference to you, good or bad? Let me know.
If you need a little help finding your way around, book yourself in for a one-to-one coaching session.