Who We Are

Louise Dillon - Managing Director

Social Media Trainer WarwickshireI didn’t grow up with Social Media, or start my career there.

I spent 15 years in the television industry, acquiring and commissioning television programmes and grappling with how to really give audiences what they are looking for.

My speciality was serial killers and Nazis.

However, quickly I realised that I was getting far more excited by what people were saying on Twitter about the TV, than the actual programme. I began to see how social media was shaping our culture and changing the way we spoke to each other. It was exciting.

All of the big ideas and creativity seemed to be happening online, rather than on the telly. So I turned my back on making things for the big screen and Armadillo Social was born.

I’ve worked with a variety of organisations, from start ups, through community projects and long-established businesses to build content marketing strategies and develop their business. Always keen to share the love, my focus is also on Social Media Training, giving you and your team the tools you need to engage your audience in conversation and get your message across to the right people.

Aside from looking at Twitter for a living, I’m also a keen writer and commentator (OK, I shout at the radio a lot). I can often be found atop some kind of soapbox or another.

Why Armadillo?

Since I established the company, the question I’ve been asked most often is ‘What’s with the armadillo?’

Like all good things in life, my reasons are threefold.

  1. It contains 5 of the 6 letters in my name
  2. his little fellow in the photograph was given to me by my Mum on my 16th birthday. He has sat on a shelf in every home I’ve ever had and watched me well.
  3. If you’ve ever read “A Prayer for Owen Meany” by John Irving, you will know just how important armadillos can be. I love John Irving in all his forms, but this story affected my world more than any other. It has nothing to do with marketing, but everything to do with life.

It did occur to me that a small, introvert animal that lives alone in the desert & retreats into its hard bony shell is not the best metaphor for a vibrant and dynamic communications company. However, I am often guilty of overthinking things so decided to let it go.

But there are days when I sit quietly writing away, alone in my office, confident that I still have the world to talk to at the tip of my fingers, when I think it’s probably not such a bad symbol after all.

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