A few words from me
Digital marketing across Rugby, Warwickshire & beyond
A great teacher with wide knowledge. It has lead us to want to learn even more.
Louise Fordham
Louise Dillon, pleased to meet you
I wish I could say I’d grown up with social media, but that wouldn’t be true. I was over 30 when Facebook launched itself on the world, and had children before I’d laid eyes on a smart phone.
I spent my first career watching TV – acquiring and commissioning television programmes and grappling with how to really give audiences what they are looking for. I know an awful lot about serial killers.
Soon the homelands were calling and I returned to Warwickshire with a family in tow and full of tales to tell. I quickly realised that it was far more fun to read what people were saying on Twitter about the TV, than the actual programme – and Armadillo Social was born.
I may not have spent my formative years on TikTok, but I’ve got an eye for cracking content and passion for a good story. I’ve built Facebook pages from nothing to over 40,000 Likes in a matter of months, and worked with Television Companies, Publishers, Charities, Social Enterprises as well as accounts dealing in leadership, divorce, death and how to make great Christmas cards.
I also love to give those skills to others. My training is straightforward, and accessible, and I can turn even the most reluctant or technophobic participant.
I’m a writer first and foremost. I have written articles for The Huffington Post and The New Statesman, and also write a regular blog. My first book is also a current work in progress.
I usually have biscuits..
Let’s not forget Dustin, who joined the team in 2021 and is now a regular fixture under the desk, and popping up on Zoom calls.
What’s with the Armadillo?
Since I established the company, the question I’ve been asked most often is ‘What’s with the armadillo?’
Like all good things in life, my reasons are threefold:
– It contains 5 of the 6 letters in my name
– This little fellow in the photograph was given to me by my Mum on my 16th birthday. He has sat on a shelf in every home I’ve ever had and watched me well.
– If you’ve ever read “A Prayer for Owen Meany” by John Irving, you will know just how important armadillos can be. I love John Irving in all his forms, but this story affected my world more than any other. It has nothing to do with marketing, but everything to do with life.
It did occur to me that a small, introvert animal that lives alone in the desert & retreats into its hard bony shell is not the best metaphor for a vibrant and dynamic communications company. However, I am often guilty of overthinking things so decided to let it go.
But there are days when I sit quietly writing away, alone in my office, confident that I still have the world to talk to at the tip of my fingers, when I think it’s probably not such a bad symbol after all.